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Spinwheel Lands $30M Series A to Rewire the $19.5T Consumer Debt Market

And can't miss news from Citizens, FICO, Imprint, Nova Credit, SoFi, and more...

Spinwheel Lands $30M Series A to Rewire the $19.5T Consumer Debt Market

Big news in the fintech infrastructure space: Spinwheel, a platform dedicated to transforming the consumer credit ecosystem, has officially closed a $30 million Series A funding round. The round was led by the influential F-Prime Capital, with participation from other big names in fintech investing, including QED Investors, Foundation Capital, and Fika Ventures. This new capital injection is set to accelerate Spinwheel’s mission to bring simplicity and intelligence to the complex world of consumer debt.

The Problem: A Fragmented Financial Picture

The American consumer is managing more debt than ever. U.S. consumer liabilities have surged to $19.5 trillion, and the average person holds between 10 to 14 credit accounts, from student loans and mortgages to credit cards and auto loans. This creates a massive challenge. The infrastructure supporting this debt is fragmented and relies on legacy systems, making it difficult for consumers to manage their finances and for financial institutions to get a clear, real-time picture of a customer's liabilities. This friction leads to high operational costs, poor user experiences, and missed opportunities to help consumers.

Spinwheel’s Solution: Unifying Data and Payments

Spinwheel is tackling this challenge head-on by building the foundational infrastructure for consumer liabilities. The company provides a unified platform that allows financial providers to access real-time, verified credit data and process payments through a simple API.

What makes Spinwheel revolutionary is its proprietary, credential-less technology. It allows an end-user to connect all of their liability accounts using just two pieces of information: their phone number and date of birth. This eliminates the cumbersome and high-friction process of tracking down and entering multiple usernames and passwords. By combining this seamless data aggregation with payment processing capabilities and an "agentic AI" platform, Spinwheel empowers its clients to create streamlined, effective financial products.

Why This Matters for Fintech Marketers

For fintech marketers, Spinwheel’s technology is a powerful tool for customer acquisition and retention. By integrating Spinwheel, financial apps, lenders, and marketplaces can drastically improve their user experience. Imagine offering a balance transfer where a customer can find all their existing credit cards and their real-time balances with just a click, instead of a manual, error-prone process. This is what Spinwheel enables.

By providing a more complete and actionable view of a consumer's debt, Spinwheel allows financial brands to deliver truly personalized and impactful solutions. This helps build stickier products, foster customer loyalty, and ultimately, deliver better financial outcomes. As businesses see improved conversion rates and lower operational costs, they can pass that value directly to the consumer, creating a win-win ecosystem where, as the company says, "all boats rise."

Editor’s Note: We are friends with the team at Spinwheel, and they are a supporter and sponsor of The Free Toaster.

In Other News

(Cards) Citizens Launches New Suite of Mastercard Credit Cards Designed to Meet the Evolving Needs of Every Customer Citizens Bank

(Cards) Credit card points seem increasingly, well, pointless Financial Times

(Cards) FNBO and Stellantis Renew Longstanding Credit Card Partnership PR Newswire

(Underwriting) CFPB medical debt rule weighed Payments Dive

(Underwriting) FICO plans include BNPL loans in credit scores soon Quartz

(Underwriting) Synchrony Sets a New Standard in Consumer Credit Education with Fair Financing Principles Synchrony

(Underwriting) Imprint Partners with Nova Credit, Adding Cash Flow Analytics to Suite of Underwriting Capabilities Medium

(Underwriting) FICO adds BNPL data to credit-scoring models American Banker

(Underwriting) How Experian scores thin-file borrowers with cash-flow data American Banker

(Banking) UK Mobile Bank Starling Looking to Buy a US Lender in Expansion Bloomberg

(BNPL) Affirm Taps Into $800 Annual Auto Repair Market Through Shopmonkey Partnership, Offering 0% APR Financing Affirm

(BNPL) CMO David Sandstrom shares how Klarna rewrote the recipe for fintech marketing Business Insider

(Crypto) SoFi announces crypto and remittance offerings American Banker

(Crypto) How Fiserv jolts the bank stablecoin market American Banker

(Crypto) Fintech giant Fiserv to launch FIUSD stablecoin and digital asset platform with Circle, Paxos, and Solana Crypto Briefing

(Embedded Lending) Synchrony Partners with Sploot Veterinary Care to Finance Comprehensive Veterinary Services with CareCredit Synchrony

(Embedded Lending) Vaya Joins Fundbox to Accelerate Embedded Capital for SMB Platforms GlobeNewswire

(Embedded Lending) Fintech question time: What are customers asking for with embedded financial services? FinTech Futures

(IPO) Wealthfront tests investors' appetite with confidential IPO American Banker

(Lending) Maryland launches new loan program for laid-off federal workers Maryland Matters

(Lending) Consumers tap the brakes on credit union auto loans CUInsight

(Lending) Revolut Reportedly Acquiring Argentinian Lender Banco Cetelem PYMNTS

(Lending) Alaska governor vetoes 36% interest rate cap American Banker

(Macro) America’s Top Consumer-Sentiment Economist Is Worried Bloomberg

(Macro) First-quarter GDP revised lower; Fed has other data on deck American Banker

(Other News That Caught Our Eye) Consumer FinTech SoFi is Getting Back Into Crypto CoinDesk

(Other News That Caught Our Eye) Wealthfront files confidentially for US IPO amid fintech revival Investing.com

(Regulation) Judge Rejects Visa’s Bid to Dismiss Debit Card Antitrust Lawsuit PYMNTS

(Regulation) CFPB considers using fund to reimburse Synapse victims American Banker

(Rewards) Taco Bell Introduces PayPal and Venmo as New in-App Payment Options with Exclusive 20% Cash Back Summer Offer PayPal

Exclusive Job of The Week

(Going forward, we’ll look to highlight just one exclusive job that we can help get you in front of the hiring team.)

Senior Product Manager – Verification Strategy

Location: Remote EST/CST Options Available

Our client is seeking a strategic, execution-focused Senior Product Manager to lead the Verification roadmap for personal loans. You’ll own the end-to-end customer verification experience—from identity and income verification to fraud prevention and document processing—with a focus on streamlining onboarding, reducing fraud risk, and improving conversion and trust.

What You’ll Do

  • Own and evolve the verification product strategy (identity, income, employment, bank account, fraud).

  • Partner across risk, engineering, design, compliance, and ops to deliver scalable, seamless experiences.

  • Identify and eliminate friction in the funnel to improve conversion and funding rates.

  • Integrate fraud tools, risk models, and vendor solutions to enhance detection and mitigate risk.

  • Evaluate and manage third-party vendors 

  • Drive A/B testing and experimentation to optimize KPIs like verification success and time to fund.

  • Define and track key product metrics; translate problems into clear product requirements.

What You Bring

  • 5+ years in product management

  • 2+ years experience working with a personal loan product

  • Deep knowledge of KYC, fraud, and customer verification workflows.

  • Hands-on experience with verification and fraud detection APIs/tools.

  • Understanding of compliance frameworks (e.g., CIP, OFAC) and risk scoring.

  • Strong analytical skills; SQL or similar querying skills preferred.

  • Technical fluency with financial services APIs and integration flows.

  • Excellent communication and stakeholder management skills.

  • Experience working in agile product environments.

To learn more or apply, email [email protected] and mention Toaster

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About Us

Welcome to The Free Toaster! The newsletter for marketing pros at fintechs, banks, and lenders. 

Inspired by the free toasters banks used to give to each new customer, we’re here to help you acquire more customers at scale. We deliver fresh news, data, and insights to help you acquire more customers, minus the breadcrumbs.

Want to follow the authors on social media? Find Nick Madrid and Carlos Caro on LinkedIn.