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- Coinbase and Amex Are Betting You Want 4% Back in Bitcoin
Coinbase and Amex Are Betting You Want 4% Back in Bitcoin
A sleek, stainless steel card for the crypto-faithful arrives. The question is, will anyone else be tempted to stray from traditional points?

Hey Toaster Readers,
What a week for wallets! The credit card space is buzzing. Coinbase and American Express are dropping a slick new crypto rewards card, while Chase just gave its legendary Sapphire Reserve a major refresh for consumers and businesses.
But the battle for your finances doesn't stop there. Fintechs are expanding their empires in a huge way. Klarna is now a mobile phone provider (seriously!), Wealthsimple is coming directly for Canada's Big Six banks with new cards and loans, and LemFi is making a big move to offer credit to immigrants.
Of course, not all financial products are created equal. We've also got a must-read piece on the predatory side of medical credit cards that shines a light on the risks hidden in the fine print.
Lots to break down. Let's get toasting!
Coinbase & American Express Introduce The Coinbase One Card
Coinbase is teaming up with American Express to launch the Coinbase One Card, a sleek stainless steel credit card that lets users earn up to 4% back in bitcoin on purchases. Built for Coinbase One members and set to drop in fall 2025, the card blends crypto rewards with classic Amex perks—think roadside assistance, extended warranties, and zero foreign transaction fees. Amex sees crypto going "pangenerational," while Coinbase sees a “very natural fit” with Amex’s premium brand. As they put it, it's "Coinbase crypto powered by the American Express network". [Coinbase] [YouTube]
Cardless Unveils Embedded Credit Card Platform, with Coinbase as First Partner
Cardless, a fintech company known for powering custom credit card programs, just launched its embedded credit card platform, with Coinbase as its first big partner. This new tech lets brands like Coinbase build fully integrated credit cards (like the Coinbase One Card) directly inside their apps, no legacy bank required. Coinbase’s new Amex-powered card, coming this fall, offers up to 4% bitcoin back and plugs seamlessly into its digital ecosystem. As Cardless put it, brands no longer need to “become a bank” to issue a standout card. [Business Wire]
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Mastercard’s CMO on why AI will make marketers more powerful
Mastercard, the payments giant, is betting big on AI—but not in the way you might expect. Raja Rajamannar, its chief marketing and communications officer, says AI won’t replace marketers—it’ll supercharge them. As he put it, “with all these technologies coming, it will become very difficult to have a separate product organization and separate marketing organization, because products will get highly commoditized.” Speaking at Cannes Lions, Rajamannar predicted a revival of the classic “four Ps” of marketing, all folding back into marketing as AI levels the playing field. He’s convinced the “glorious days” of marketing are just ahead. [Ad Age]
American Express Announces Major Updates Coming to U.S. Consumer and Business Platinum Cards® Later This Year
American Express is gearing up for a "largest-ever" refresh of its U.S. Consumer and Business Platinum Cards®, with new perks, a design revamp, and even more premium experiences rolling out later this year. The updates target Millennials and Gen Z—who now drive 35% of Amex’s U.S. consumer spend—and include expanded lounge access (hello, new Centurion Lounges), boosted dining via Resy and Tock, and enhanced hotel and business benefits. Amex wants these cards to feel as elevated as they perform. [American Express]
The New Chase Sapphire Reserve and Introducing Chase Sapphire Reserve for Business
Chase just rolled out a major upgrade to its credit card game, unveiling the refreshed Chase Sapphire Reserve and debuting the Sapphire Reserve for Business, both launching June 23. The consumer card now packs over $2,700 in annual value with “8x” points on Chase Travel, a new $300 dining credit, and the new “Points Boost” perk, which doubles redemption rates on premium travel. The business version isn't shy either, offering over $2,500 in perks plus bonuses like a $400 ZipRecruiter credit and 3x points on digital ads—clearly aimed at high-spending entrepreneurs. Both cards come with a $795 annual fee, exclusive lounge access, and sleek metal designs worthy of showing off at the airport or the boardroom. [source]
Klarna expands into mobile phone plans with flexible, no-hassle service for 25M Americans
Klarna, the global digital bank and flexible payments provider, is dialing up disruption by launching an unlimited mobile plan in the U.S. for $40/month. Known for its "super smooth" buy-now-pay-later experience, Klarna now offers unlimited 5G data, talk, and text—no contracts, no hidden fees, and setup in just a few taps via the Klarna app. Backed by Gigs and riding on AT&T’s network, Klarna’s plan aims to make switching carriers as easy as checking out online. Mobile plans in the UK, Germany, and beyond are coming soon. [Klarna]
LemFi Acquires Pillar to Support Credit Services for Immigrants
LemFi, a fintech focused on immigrants, just acquired UK-based credit startup Pillar to supercharge its push into credit services, starting with credit cards. Pillar built tech to help immigrants overcome the "credit invisibility" problem, and now LemFi plans to roll out cards that recognize international credit histories and offer graduated credit building. With over 8,000 users in a fast-growing beta and plans to expand globally, LemFi is going full-stack to close the credit gap for the underserved. [LemFi]
Wealthsimple takes on Big Six with launch of credit cards and loans
Wealthsimple just declared “The End of Banking?” and backed it up with action—launching a no-fee credit card, an instant line of credit, and major upgrades to its chequing account. The Toronto fintech now offers “unlimited” 2% cash back, no FX fees, and up to 2.75% interest on chequing—all designed to take a bite out of the Big Six’s lunch. With 1 in 3 Canadians considering ditching their banks, Wealthsimple is betting that convenience, transparency, and zero branches are the future of finance. [Wealthsimple][The Logic]
Predatory Lenders in the Operating Room
Medical credit cards like CareCredit, backed by Synchrony Bank, are quietly turning vulnerable patients into high-interest debtors—often without clear consent or full disclosure. These cards lure people in with “interest-free” promos, but slap on retroactive rates as high as 26.99% if balances aren’t paid off in time, a trap that cost Americans $1 billion in deferred interest between 2018 and 2020. With the CFPB gutted under Trump’s second term, regulation is toothless, and states like California are left scrambling to limit the damage. Patients say they’re being signed up mid-treatment, sedated, or even misled outright—at the worst possible time. [The American Prospect]
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In Other News
(AI) Where PayPal is placing its bets on agentic payments American Banker
(AI) Klarna opens direct line to CEO Sebastian Siemiatkowski – powered by AI Klarna
(BNPL) Sezzle sues Shopify over allegedly damaging its business The Paypers
(BNPL) Affirm Powers DICK'S Sporting Goods New 0% APR Payment Plans: What Shoppers Need to Know Affirm
(Capital Markets) Happy Money Secures $500 Million Purchase Agreement Led by Fortress Investment Group and Edge Focus to Expand Access to Responsible Lending PR Newswire
(Capital Markets) Oportun's unsecured consumer loans back $342.8 million in ABS American Banker
(Capital Markets) Affirm and PGIM Expand Capital Partnership to Support Pay-Over-Time Options PYMNTS
(Cards) US Bancorp Partners With Fiserv to Expand Digital Agent Card Issuance U.S. Bank
(Cards) Announcing The Shops at Chase – A New Way for Chase Cardmembers to Shop and Save Chase
(Cards) Debit Rewards Surge as Consumers Shift Spending Preferences PYMNTS
(Credit Union) Louisiana’s Largest Credit Union, Barksdale Federal Credit Union Goes Live with Scienaptic AI Business Wire
(Credit Union) Credit Union Branch Closures Hit Highest Level Since 2021 PYMNTS
(Credit Union) Credit unions accelerate embrace of AI through chatbots American Banker
(Embedded Lending) Synchrony Revolutionizes Home Improvement Financing: New Payzer Deal Promises 75% Sales Boost for Contractors Synchrony
(Embedded Payments) U.S. Bank Expands Embedded Payments Suite to Power Efficient, Secure Transactions Business Wire
(EWA) Clockout secures $2M to bring earned wage access to banks and credit unions Refresh Miami
(Fintech) Watch Chime CEO Talks Growth As the Fintech Goes Public Bloomberg
(Fintech) Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share PYMNTS
(Fintech) Revolut Plans to Launch AI Assistant for Consumers’ Financial Decision-Making PYMNTS
(Fintech) The Chime IPO Will Kickstart A Fintech Investment Comeback Forbes
(Growth Channels) TikTok brings expanded suite of generative AI ad tools to WPP, Adobe Marketing Dive
(Growth Channels) Reddit's new AI tools turn real talk into ad power Marketing Interactive
(Growth Channels) Meta Testing New Auto-Generated Video Ads as Part of AI Push Bloomberg
(LatAm) Openbank Welcomes Over 100,000 Customers in Mexico Santander
(Lending) LendingClub CEO Says Responsible Spending Deserves Rewards as Credit Dependency Soars PYMNTS
(Macro) Nigel Morris (Capital One, QED Investors) shares his outlook for fintech and what he believes will drive growth for the sector. Yahoo Finance
(Martech) Reddit launches two AI advertising tools to usher in new era of community marketing Campaign Asia
(Martech) Snowflake Teams With Acxiom to Transform AI Marketing: Game-Changing Partnership Reshapes Digital Advertising Snowflake
(Partnerships) Coinbase Launches Business Platform and Shopify Partnership Built In
(Partnerships) Experian Welcomes Monzo to Support Hub Experian
(Partnerships) Klarna Partners with Nift to Enhance the Customer Experience and Drive Revenue Growth Business Wire
(Payments) Marqeta to Power New Klarna Debit Card in the U.S. Marqeta
(Regulation) Congress pushes to make fintech oversight offices permanent at SEC, CFTC InvestmentNews
(Underwriting) New Telco-Powered Credit Score Set to Transform Access to Finance for Millions of South Africans MTN
(Underwriting) Equifax Redesigns U.S. Consumer Credit Report to Help Consumers More Easily Monitor Financial Health PR Newswire
(Other News That Caught Our Eye) AI-Powered Growth Strategies for Modern Banking The Financial Brand
(Other News That Caught Our Eye) AI Card Designer by G+D: A Game-Changing Demo in Card Personalisation FF News
(Other News That Caught Our Eye) Travelex Reports Surge in Prepaid Travel Card Popularity FF News
(Other News That Caught Our Eye) Sunbit strengthens payments performance and saves over $1M with Checkout.com Checkout.com
(Other News That Caught Our Eye) Peymo Debuts All-in-One World's First AI Powered Digital Banking Platform PR Newswire
(Other News That Caught Our Eye) PayPal Bets on Consumer Data to Power AI Checkout PYMNTS
(Other News That Caught Our Eye) View. Click. Buy. PayPal Storefront Ads Expand Merchant Reach Across the Web PayPal Newsroom
(Other News That Caught Our Eye) Ramp Raises $200M Series E at $16B Valuation as Companies of All Sizes Choose AI-Powered Finance Platform PR Newswire
(Other News That Caught Our Eye) Demand for SBA loans rises, main program may reach ceiling American Banker
(Other News That Caught Our Eye) DOJ quietly axes more redlining settlements with lenders American Banker
(Other News That Caught Our Eye) Zelle owner taps Fiserv to jump-start mobile wallet American Banker
(Other News That Caught Our Eye) Fed to reconsider how it communicates monetary policy this fall American Banker
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Welcome to The Free Toaster! The newsletter for marketing pros at fintechs, banks, and lenders.
Inspired by the free toasters banks used to give to each new customer, we’re here to help you acquire more customers at scale. We deliver fresh news, data, and insights to help you acquire more customers, minus the breadcrumbs.
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