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- News for Fintech Marketers - May 29 2025
News for Fintech Marketers - May 29 2025
Affirm lands Costco, SoFi resurrects crypto, student loan woes deepen, and Visa accelerates on chain credit cards.

Hey Toaster Readers,
Hope you're having a good one!
We're trying something a little different this week. After our recent deep dives on Chime's upcoming IPO and Upstart's AI Day, we realized we had a bunch of other great news stories piling up.
So, this edition is packed with more news links from the past few weeks – consider it your essential catch-up!
We're curious: do you prefer these news-heavy editions, our deep dives, or a mix?
We'd love your take! Just hit reply or find us on LinkedIn (profiles at the end) to let us know what you think. Your feedback helps us make this newsletter the best it can be, and we really appreciate your support.
Thanks for reading!
Cards
CARD.com Taps Visa Direct to Expand Financial Services Globally PYMNTS
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions Business Wire
Barclays Revamps GM Cards, Simplifying Offerings Payments Journal
Rain and Visa Partner to Accelerate Onchain Credit Cards PR Newswire
Citi Gets Exclusive on American Airlines Co-Branded Cards PYMNTS
Neo Financial Becomes Official Credit Card of the Canadian Elite Basketball League (CEBL) CEBL.ca
Perpay Taps Marqeta To Power Consumer Credit Card Marqeta
Synchrony Partners with the Independent Animal Hospital Association (IAHA) to offer CareCredit, Spotlighting Commitment to the Nation's Independent Veterinary Hospitals PR Newswire
Deals
Capital One closes Discover acquisition after 15-month journey American Banker
The Capital One, Discover merger and lessons learned for banks American Banker
Affirm and Kayak Extend Pay Later Partnership to Canada PYMNTS
Acorns acquires family investment app EarlyBird Fintech Futures
Lending
Fintech groups oppose state BNPL rules Payments Dive
Borrower Credit Scores Plunge Following Student Loan Delinquencies PYMNTS
Nu COO Lahrech Steps Down, Adding to Turnover Atop Fintech Bloomberg
Upstart secures $1.2 billion loan purchase deal with Fortress Upstart
Upstart Says SEC Has Ended Probe Into AI, Loan Disclosures Law360
Consumer Loan Satisfaction Stagnant as Financial Health of Customers Declines, J.D. Power Finds Business Wire
Borrowers and lenders show less enthusiasm for credit Marketplace.org
Lending App EarnIn Hit With Consumer Class Action In NC Law360
Pagaya targets regional banks for personal loan growth American Banker
Banking
Fifth Third gives customers free access to wills Banking Dive
Evolve Bank Escapes Claims It Stole Funds From Hobbled Fintech Bloomberg Law
BNPL
Costco Makes Deal With Affirm Giving Shoppers Payment Plans Bloomberg
Affirm's Max Levchin teases generative AI plans American Banker
Klarna’s AI replaced 700 workers — Now the fintech CEO wants humans back after $40B fall Livemint
Business Banking
Exclusive: Two Gen Z college dropouts just raised $41 million for their ‘vertical banking’ startup Slash Fortune
Slash uses AI to build custom banking tools for niche industries Fast Company
Karat Financial is bringing business banking to creators TechCrunch
Earnings
Origination Volume Up, But Rocket Sees GAAP Net Loss Of $212M For Q1 2025 National Mortgage Professional
Dave beats Q1 earnings estimates, raises 2025 outlook American Banker
Pagaya Reports First Quarter 2025 Results, GAAP Profitable Earlier than Expected Business Wire
OppFi Generates Record Quarterly Revenue, Exceeds Quarterly Guidance by more than 40%, and Raises Full-Year Adjusted Net Income and EPS Guidance Business Wire
Upstart beats expectations, but outlook worries investors American Banker
SoFi reports strong performance in first quarter 2025 earnings American Banker
Swedish fintech firm Klarna reports $99m Q1 loss as IPO delayed Tech in Asia
Embedded Lending
CrediLinq to Expand into US, UK, Australia After US$8.5M Series A Funding Round Fintechnews.sg
Trinity Capital Inc. Provides $15 Million in Growth Capital to Lendflow Trinity Cap
EWA / Fintech
DailyPay expands into Canada The Paypers
Galileo Aims to Bolster Bill Pay With ‘Payment Switch’ PYMNTS
Inside Marqeta's quest to diversify clients beyond Block American Banker
SoFi CEO says fintech bank is bringing back crypto investing CNBC
Chime IPO tests market appetite for fintech investment American Banker
Chime Financial IPO: Digital bank startup reveals revenue as it gears up for stock offering Fast Company
Robinhood bolsters Canadian presence with $179m WonderFi acquisition Fintech Futures
Industry
Payments
Perplexity Adds PayPal as Checkout Option PYMNTS
What Capital One must do to realize its payments ambition American Banker
Citi Introduces Account-to-Account Payment Tool PayTo PYMNTS
Crypto.com taps Green Dot to power Embedded Finance expansion in the US The Paypers
Regulation
Trump's CFPB reverses course on 1033 open banking rule American Banker
CFPB rescinds 67 guidance documents Consumer Finance Monitor
Trump's CFPB rescinds 70 guidance and enforcement documents American Banker
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About Us
Welcome to The Free Toaster! The newsletter for marketing pros at fintechs, banks, and lenders.
Inspired by the free toasters banks used to give to each new customer, we’re here to help you acquire more customers at scale. We deliver fresh news, data, and insights to help you acquire more customers, minus the breadcrumbs.
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