Deposits aren't loans. That sounds obvious, but the implications for affiliate marketing are anything but.
Alana Levine joins Carlos Caro to break down how affiliate marketing works on the deposit side of the house: different unit economics, different optimization cadence, different failure modes, and a compliance environment that will humble anyone coming over from lending.
Topics include how CP1K pricing works and why CPAs for high yield savings have more than doubled in the past year, what the application funnel looks like for best-in-class deposit products versus regional banks still figuring it out, why younger consumers are stickier depositors than boomers (counterintuitive but true), how Fintel runs daily budget pacing to hit billion-dollar quarterly deposit targets, and what a fintech needs to have figured out before touching affiliate at all.
Alana also shares her take on the publisher landscape, the emerging LLM visibility play that's changing sponsored content strategy, and why a one-basis-point rate discrepancy on a publisher page can end up in a regulatory inquiry.
If you work in lending and have always wondered how the other side operates — this one's for you.
Contact Alana at: alana@fintelconnect.com
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To support The Free Toaster Podcast, please visit our sponsors:
Fintel Connect
Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.
Spinwheel:
Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!
https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=feb
Bulldog Media Group:
Bulldog Media Group is a leading performance marketing company that specializes in online customer acquisition for clients in the financial services industry. Since 2000, they have focused on financial services digital marketing as their core niche.
https://www.bulldogmediagroup.com/
New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com
