Episode 004: Today, we tackle two simple, but important questions. The first: “What affiliates should I partner with?” And the second, “Where should I host my targeting model?”
We cover:
How to build a list of potential affiliate partners
Why “getting in” isn’t an easy as you think
How to build a pitch for potential partners
Where to host your targeting model
Guiding principles for targeting model development
Timestamps:
(00:43) Outline of today's episode
(04:25) Building a list of potential partners
(09:25) Why getting into publishers isn't easy
(14:15) Crafting your pitch 18:18 Hosting your targeting model
(18:18) Hosting Your Targeting Model
(22:20) Targeting model platforms
(36:56) Guiding principles
(41:45) Wrap up / final thoughts
Where to find Carlos:
References:
Credit Karma Lightbox
https://www.creditkarma.com/about/commentary/credit-karma-welcomes-team-bitmatica
Monevo
Eagle Data
https://medium.com/@carlos.ny/a-chat-with-travis-broad-ceo-at-eagle-data-a6409c6683a7
MoneyLion
https://www.insidermonkey.com/blog/moneylion-inc-nyseml-q1-2024-earnings-call-transcript-1299056/
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
