Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.
Additionally, we discuss:
What mindset to bring to the game
Our super-lever: approval rate
Notes for performance marketers new to affiliates
Timestamps:
(00:00) Introduction (01:04) Exploring Affiliate Coverage In Google Results
(03:15) Behind the Scenes of Affiliate Marketing
(05:49) Affiliate Deal Structures and Dynamics
(10:40) Optimizing Conversion Rates
(17:09) Our Super-Lever: Approval Rate
(24:00) Cautions for Performance Marketers
(26:55) Recap and Final Thoughts
Where to find Carlos:
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
