Direct Mail Partner Diligence: 12 Questions That Reveal Everything

I recently sat with Andrew Camponelli, Chief Revenue Officer at Direct Marketing Solutions (DMS).

He’s spent hundreds of hours researching marketing channels, testing conversion optimization techniques, and interviewing experts across industries. One consistent finding?

👉 Most businesses overlook direct mail entirely or execute it poorly by choosing the wrong partner.

Based on the chat with Andrew, we compiled the critical questions that separate ordinary vendors from strategic partners you can build with for the long-term. What follows is your tactical guide to partner selection.

Four Critical Assessment Categories

When selecting a direct mail partner, focus on these four areas:

1. Strategic Capability - What they know

2. Operational Excellence - How they execute

3. Proactive Communication - How they engage

4. Crisis Management - How they respond

12 Questions That Separate Vendors from Partners